Forces Cars Direct launches new mobile phone venture

Forces Cars Direct, the Lincoln-based company which offers discounted tax-free and tax-paid cars to the Military, Police and Diplomatic Corps is to offer discounted mobile phones to its customers. The extension of its product offering has been enabled by entering into a partnership with Voice Mobile Ltd, the Birmingham-based independent telecoms company, which is one of Orange's Principal Partners in the UK.

The new product line includes a range of top-selling smart phones and tablet devices but the flagship is the iPhone on offer for only £49.99 and £30 a month, far lower than prices in the traditional market place. The popular iPad 2 is also available at £99 and only £36 a month.

The products are being launched under a new brand, Forces Mobiles Direct, with a
dedicated e-commerce site run by Voice Mobile. Customers can buy online or via the phone on a dedicated Forces-only number. Up till December 2011, these discounted offers have been extended to up to 10 friends and family contacts of existing customers.

Speaking on the cusp of the launch, Steve Thornton, Managing Director of Forces Cars
Direct said, "We're very excited about this new offering to our traditional customers and our partnership with Voice Mobile. Whilst we have already branched into car insurance and car hire, this is a radical departure into a new product area, with great savings for our Forces and Diplomatic customers. Customers increasingly expect more from us and
we've delivered above their expectations by enabling them to save on smart phones and tablets that would normally cost them much more".

He added, "But we've thought about our overseas Military market particularly and the problems they have with the high cost of using UK mobiles - Germany is a case in point - so we've developed a specialised deal where they can have low cost calls in Germany but by still using a UK mobile number."

Gary McCloy, Business Development Manager (Vertical Markets), for Voice Mobile said:
"Like Steve, I'm really pleased at this mutually rewarding partnership. It's great for Forces Cars Direct as they can offer customers even more savings and for us we are able to grow a new market - the Military - easily, and at low cost. We're always looking to promote our great offers, and niche markets such as the UK Military give us great potential. We're looking forward to rolling out new products to feed this insatiable desire
for phones and tablet devices".

For more information on the offers visit:

www.forcesmobilesdirect.com

For more information about Forces Cars Direct visit:

www.forcescarsdirect.com