Forces Cars Direct in partnership with Forces Financial

Forces Cars Direct, the Lincoln-based company which sells tax-free and tax-paid cars to the Military, Police and Diplomatic Corps has entered into partnership with Forces Financial which provides insurance services to the Armed Forces and Police.

Until today's announcement, Forces Cars Direct provided car insurance via its subbrand, Forces Insurance Direct. This sub-brand will remain and insurance services will now solely be provided by Forces Financial. As a result of the partnership, Forces Cars Direct will now be able to offer a new range of insurance products to its customers as well as car insurance. Initially, these will include kit insurance, travel insurance and
home and contents insurance.

Speaking of the new partnership, Steve Thornton, Managing Director of Forces Cars
Direct said, "We're thrilled about this new partnership because of the enormous
opportunities it offers us. We are not only partnering with the leading financial services brand for the UK's Armed Forces and Police, enabling us to offer a superior car insurance product, but we can now offer added value to our customers via a whole new range of other products. Also, it gives us access to a new customer base to which we can offer our core product - cars and motorbikes. We see this as massive strategic
development for us".

Robin Williams, Director of Forces Financial, said: "For us, this link-up enables us to reach out to a new audience of Forces vehicle owners who not only need vehicle insurance but also our other insurance products. By partnering with such a strong brand as Forces Cars Direct we will enhance our own reputation and offer added value to our many customers in the UK and abroad. Our many branches in garrisons and camps will now have another offering that will be of keen interest to Service men and women and
their families. The partnership really is going to be mutually rewarding".

For more information about Forces Financial, visit www.forcesfinancial.com or contact Robin Williams via robin.williams@r3group.com or call 01473 333 333.

For more information about Forces Cars Direct visit www.forcescarsdirect.com
Or contact Steve Thornton via steve@forcescarsdirect.com or call 01522 814010.